The Library...

A collection of books, articles, sources of information, videos, free GIFs and pictures of cats―organized by category. |


People & Culture

How do you recruit top talent in an extremely crowded market?

Khosla Ventures operating partner, Ardy Daie, draws on 15 years of experience building world-class teams for startups and Fortune 100 companies and shares the best practices for technical recruiting.

How to Hire your First Engineer

Advice for early stage startup founders who are hiring their first engineer. At this stage traditional recruiting methods e.g. hiring a recruiter won't work as well for you as they do for larger companies.

Why and How You Should Build a Growth Team.

Some people call it better marketing, others better product management. Discover what a growth team is all about, why you need one, how to set it up, and what it means for the future of product development.


Social Networks in Silicon Valley

“The most crucial aspect of Silicon Valley is its networks.” There is no proposition so universally agreed upon and so little studied.

How to Become Insanely Well-Connected

Chris Fralic is a world-class super-connector. Here's how the long-time First Round Partner has methodically built bonds spanning years and careers.

Networking Silicon Valley, One Dinner At A Time

Silicon Valley heeft eindelijk zijn Hollandse Club


What Should You Send a VC Before Your Meeting?

One of the hardest things to know when you’re new to fund raising is what you’re supposed to send to an investor, when and will they keep your information confidential.

Power Pitching to Investors by Nancy Duarte.

"The difference between a great idea that gets adopted and a great idea that gets rejected is based solely on how someone communicates." - Nancy Duarte, Author & CEO Duarte Inc, discusses Power Pitching to Investors.

Pitch perfect: Five elements of a great pitch

The best entrepreneurs understand that the pitch is a chance to show the customer that they understand the customer’s challenges and have a solution that will impact the customer’s bottom line.

PR & Marketing

16 Startup Metrics

Good metrics aren’t about raising money from VCs — they’re about running the business in a way where founders know how and why certain things are working (or not) … and can address or adjust accordingly.

How to get your news in front of journalists

You have a great story, a fantastic product and an incredible press release. Now how do you get it in front of the right people?

Why Most Startups Don't 'Get' Press

Brooke has helped hash out PR plans for a number of entrepreneurs who can't afford full-time agencies or in-house support. And she’s got a playbook of tactics for those who want to do it on their own.


Strategic Messaging Map Template

This free strategic messaging template provides everything you need to evaluate your messaging, both internally, with your employees, and externally, with your customers.

Drift – Conversational Marketing Platform

Robert Boerrigter helps you generate more leads and book meetings faster using messaging via chat and email.


The Startup Brand Fallacy:

Brand marketing is mostly useless for consumer startups. Startups build a great brand by being successful, finding product market fit and scaling traction, etc.

Managing a mature product

More customers means more feedback. The first problem you’ll run into is how to collect that feedback and (more importantly) how to respond to it.

What to do when your startup needs program management

Many startups hire for project or product managers, but at some point they should be thinking about program management, bringing on people that can help them manage all the moving parts of a complex release.


Van de Polder naar de Valley

De wereld achter een productverpakking.

Internet Trends Report 2018

Mary Meeker’s, a partner at Kleiner Perkins Caufield & Byers, annual report on internet trends.


The Basic Hygiene of Management

Effective leaders act as editor-in-chief. They deploy resources with focus and discipline. They develop the confidence both to launch and to end product lines.

Why Great Executives Avoid Shiny Objects

The modern world is filled with constant distractions. Only those with maniacal focus on results and a willingness not to engage in every activity achieve extraordinary results.

A Case Study in Managing Co-Founder Conflict

This case study deals with the a series of complex social conflicts arising from a precariously established company culture at the new and rapidly growing company, Box, Inc. in 2015.


Y Combinator Startup School Library

Browse through previous lessons by Startup School teachers and mentors.

Cut the Bullsh*t Marketing

A practical guide to creating real impact through marketing.

US Expansion

Question the Questions:

If you're looking to grow in America, here is the answer

The difference between raising early-stage capital in the US vs. Europe:

A founder’s perspective

Accelerator Programs

Pear Dorm

Pear’s mission is to provide founders with the support required to create the next wave of legacy companies

XX - by Wefunder

Build your startup in SF alongside kick-ass immigrant founders

Atrium Scale

The best way to raise your Series A and B

DTSF Tech Trek

A 360° exploration of Silicon Valley for graduate students in science & engineering

AngelPad: We Are Different

seed-stage accelerator program based in NYC and San Francisco