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Sander Arts - Creativity is contagious; igniting B2C in B2B marketing

  • Marvell Semiconductor Inc 5488 Marvell Lane Santa Clara, CA, 95054 (map)

Sander Arts CMO at-large

Sander is the former head of marketing for NXP Semiconductors, and Atmel Corporation, a worldwide leader in the design and manufacturing of semiconductors and the innovative technologies that fuel the industrial Internet and machine-to-machine communication.

After joining Atmel as CMO in 2012 with more than a decade of marketing and communications experience in the semiconductor industry, Sander quickly repositioned Atmel to become a driving force at the center of innovation, focusing on the Internet of Things and the maker movement. The award-winning, multiplatform strategy he crafted and implemented for Atmel is now used in the Stanford University Graduate School of Business as a case study for successful marketing programs that generate revenue. By combining his understanding of creativity with the power of community-building to create and seize marketing opportunities, he led Atmel to create one of the largest social media footprints in the semiconductor industry.

Previously, Sander worked at NXP Semiconductors (formerly Philips Semiconductors) from 2000 to 2012, rising to Global Head of Corporate Communications four years out of graduate school, he became the youngest executive at Royal Philips in 2006. He earned widespread recognition for his navigation of both Philips Semiconductors’ spin-off of NXP and its later IPO, while managing its global internal and external communications programs. His reshaping of NXP’s global marketing organization improved relationships with customers and stakeholders alike and made marked gains across multiple, vertical business segments. During his time at NXP.

Today, he is working with various companies on marketing related topics. Clients include Arduino, SupplyFrame, Marvell, Mythic, BareConductive, SiFive, Klue, and many more.

A native of the Netherlands, he holds strong ties into the Dutch start-up scene. He holds a Master’s degree from The Netherlands’ Radboud University Nijmegen and a certificate in Strategic Marketing Management from the Executive Program at Stanford Graduate School of Business.

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